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Royal Canadian College of Massage Therapy is Registered as a Career College under the Ontario Career Colleges Act, 2005.
Published August 05, 2025
It’s no secret that artificial intelligence (AI) is changing the way we live and work. From writing emails to customer service chatbots, many industries are seeing real shifts in how tasks get done. But while AI is quickly reshaping many roles, a new study from Microsoft confirms something massage therapists have always known: some jobs still require a human touch.
In July 2025, Microsoft Research released a paper titled “Working with AI: Measuring the Occupational Implications of Generative AI”. The study analyzed over 200,000 real-world conversations between users and Microsoft’s AI assistant, Bing Copilot, to determine how AI is being used in the workplace — and which occupations are most (and least) affected by it.
While roles in sales, administration, tech, writing, and customer service ranked highest in AI overlap, massage therapy was specifically listed among the least impacted professions.
Why?
Because massage therapy relies on things AI can’t replicate — human presence, physical care, empathy, and real-time intuition. These aren’t just “nice to have” skills. They are core to the work, and fundamentally resistant to automation.
As the study explains, AI tools are well-suited to digital, knowledge-based tasks like information gathering or content generation. But when it comes to work that involves touch, trust, and human connection, technology hits a hard limit. That’s where massage therapy — and other hands-on professions — stand apart.
“You’re not going to lose your job to AI — but to someone who uses it,” says Nvidia CEO Jensen Huang.
(Unless, of course, your job can’t be done by AI in the first place.)
This research reinforces what many in the wellness and healthcare space already understand: in a world driven by screens and algorithms, careers grounded in human connection are more important than ever.
A Career That’s Future-Proof and Human
If you’re exploring a career path that’s stable, meaningful, and deeply people-focused, massage therapy is worth serious consideration.
At the Royal Canadian College of Massage Therapy, we’ve seen first-hand how this profession transforms lives — not just for clients, but for our students and graduates as well.
Whether you’re switching careers or just starting out, now is a powerful time to step into a field where your presence, your hands, and your care still matter.
Term 1 and Term 2 emphasis is placed on learning basic knowledge of the Human Body. In Term 3 and Term 4 the focus will be on the application, knowledge, and the refinement of clinical skills.
Royal Canadian College of Massage Therapy is Registered as a Career College under the Ontario Career Colleges Act, 2005.
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